In the midst of the abortion debate in the U.S., there are companies speaking out in favor of its legalization more strongly than ever.
Tinder, and its parent company Match Group, have been promoting abortion for years, especially since the overturning of Roe vs Wade, by the US Supreme Court in 2022, which limited the legality of abortion in some states. It does so through different initiatives such as covering the travel expenses of its employees to have an abortion in a state where it is legal or through the signing of Don’t Ban Equality Statement, where more than a thousand companies have publicly positioned themselves in defense of abortion with advertising campaigns and justifying the economic impact of outlawing abortion.
However, at New York Fashion Week, Tinder has spoken out more clearly than ever, through a collaboration with the clothing brand AREA, launching a T-shirt called “Bans off our bodies” denouncing the illegality of abortion. To do so, it has also donated $25,000 to Planned Parenthood in honor of the campaign.
Right after the fashion show, its Marketing Director spoke about the campaign in an interview for TeenVogue, explaining how the illegality of abortion directly affects the company’s business.
Tinder, conducted a study with the Kinsey Institute at Indiana University, and found that 87% of single people said that their attitude and dating behavior had changed after the abortion decision was overturned, directly impacting the activity and interaction of users of the social dating network. For example, following the repeal of Roe v. Wade, 15% of users under the age of 50 on the platform are afraid of post-relationship pregnancy, 11% suffer from nervousness or anxiety during the act, or that 14% of users highlight having fewer sporadic relationships than before the repeal.
We see, therefore, that Tinder’s support for abortion is not merely an ideological issue, but primarily there is a purely economic interest since the protection of the unborn, translates directly into less use of their dating app.
How should Catholic investors react to this?
It is crucial that, through our investments, we do not support initiatives that go against our faith. We must be aware of the actions of the companies in which we invest and act by making decisions that reflect and promote our ethical and moral principles.
